Tuesday, August 12, 2008

Enterprise Software Vendor Presentations

One of the greatest obsurdities I observe in IT are vendor sales presentations. For better or worse, I've had the opportunity to sit in on several of these. The experience has usually left me more confused about what the product does walking out. By and large, these presentations abuse jargon and buzzwords. They often use colorful diagrams representing the product with pretty shaded boxes and arrows, yet never really give enough technical detail to ask intelligent questions. Sure, these are often crafted for executives so leaving that level of detail out is appropriate. Still, I think a presentation is ineffective unless it focusses largely on: a product demo, product architecture, and extensibility and support of open standards. The sales people giving these presentations too often lean on buzzwords and cleverly named components and product-lines.

Being a fan of Spinal Tap & Office Space, I thought a mock-presentation would be appropriate.
It may not be a huge exaggeration to say many vendors could take the presentation below, swap in their company logo, and use it on their next road show.

Here's the presentation:

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